Role: Digital Media Content & Designer Intern
Client: Greater Twin Cities United Way, Corporate Donors, & Communities (2025)
In House Marketing & Creative Team: Greater Twin Cities United Way
THE MAIN BIG IDEA
Make the impact felt, not just reported.
Make the impact felt, not just reported.
PROBLEM:
The impact was only communicated through data, making it hard for corporate donors to connect with the people behind the numbers.
The impact was only communicated through data, making it hard for corporate donors to connect with the people behind the numbers.
SOLUTION:
I led the visual direction for the corporate reports by capturing portraits ,real moments, and design postcards across initiatives focusing on 211 Help Call, Housing Stability, Food Security, Early Childhood, and Economic Opportunity.
I led the visual direction for the corporate reports by capturing portraits ,real moments, and design postcards across initiatives focusing on 211 Help Call, Housing Stability, Food Security, Early Childhood, and Economic Opportunity.
IMPACT & PERFORMANCE:
The work made the organization’s impact more tangible and emotionally engaging across donor and outreach materials. People emotionally connect with people, not statistics.
The work made the organization’s impact more tangible and emotionally engaging across donor and outreach materials. People emotionally connect with people, not statistics.
(Bonus the organization was going through a brand-refresh).
+5 CAPTURED IMPACT STORIES MATERIALS + EXPERIENCE 📥
(United Way + Give to the Max Campaign)
SOCIAL MEDIA PROMOTION - GIVE TO THE MAX📱:
Authentic documentary photography turned real community moments into compelling social content, making the mission tangible online and strengthening audience engagement.
COLOR VALUES:
The color palette is rooted in their traditional, cultural, and identity of the United Way's primary brand colors. Chosen by United Way's marketing and creative team. While grounding the reflective qualities. Accent colors like blue, yellow, orange red, light pink, and light blue.
+5 PHOTOGRAPHED COMMUNITY IMPACT STORIES:
IMPACT STORY - 211 HELP CALL:
PHOTO CAMPAIGN #1
EARLY CHILDHOOD SUCCESS:
PHOTO CAMPAIGN #2
STABLE HOUSING:
PHOTO CAMPAIGN #3
FOOD SECURITY:
PHOTO CAMPAIGN #4
ECONOMIC OPPORTUNITY:
PHOTO CAMPAIGN #5
FOOD SECURITY EXTRA:
PHOTO CAMPAIGN #6
POSTCARD PRINTS:
PROMOTIONAL: https://www.gtcuw.org
Director of Marketing & Communications: Liv Skree
Digital Media Content Manger: Bud Burge
Art Director & Brand Designer: Maria Stark
Senior Designer: Shanoaleigh Marson
Marketing Strategist & Graphic Design Intern: John Robinson
Digital Media Content & Designer Intern: Om Harris
PROJECT TYPE: Brand Design, Donors, & Corporate Partners
SOFTWARES: Adobe Illustrator, Adobe Indesign, Adobe Lightroom, Adobe Bridge & Adobe Photoshop
SKILLS: Brand Storytelling, Creative Conceptualization, Media Planning, and Photography
THANK YOU
